This thesis develops an ontology for transmedia narrative design. Three key design phases (see Figure 21) have been identified as being critical to designing an effective story using a transmedia approach:
- User Engagement Design: The user engagement design phase focuses on designing aspects of the transmedia narrative that primarily involve users’ engagement with and participation in the narrative.
- Narrative Design: The narrative design phase focuses on the design of the story elements of the transmedia narrative.
- Interaction Design: The interaction design phase focuses on how users physically interact with the interface and navigate through the transmedia narrative.
While these three areas involve separate sets of skills and may involve different members of a large production team, they need to be well integrated if the overall transmedia narrative design is to work effectively.
Source: Peter von Stackelberg
Concept map of transmedia narrative design and linked user engagement, narrative, and interaction design