About Us


Peter von Stackelberg

The focus of Transmedia Digest is to provide current information that can be applied to the design and development of transmedia stories.

Each advance in information and communications technology (ICT) has brought with it an increase in the sophistication of how we communicate with each other. Transmedia narratives are emerging as a major new form of communication. Transmedia storytelling presents different elements of a story across two or more different media in a closely integrated manner.

The  basic question facing designers and developers of transmedia narratives is “How  do you tell an effective story across multiple media?” While the transmedia approach has the potential  to deliver powerful and effective narratives, it is a relatively uncharted  area.

This blog will attempt to answer that basic question and provide a venue for practitioners of this new artform to discuss the design issues they face. In this blog, we will look at both the emerging theory about transmedia narrative structure and design AND the hands-on experiences of those who are working in this emerging field.


About Peter von Stackelberg

Whether it’s with words or images, I love to tell stories. I’ve been a storyteller as far back as I can remember — well before I made journalism my first career.

I studied journalism at Ryerson University in Toronto and spent a number of years as an investigative journalist and news photographer. With the emergence of the web in the 1990s, I worked as a web designer, e-commerce developer, and IT project manager. In the early 2000s, I was a professional futurist doing technology forecasting and working as a technology strategist. I also began teaching college classes in strategic management, managing technology and innovation, project management, business communications, systems thinking, and other courses.

Through all of these jobs writing and visual communication remained a core part of the work I did.

I have a B.A. in Journalism from Ryerson University, an M.S. in Studies of the Future from the University of Houston-Clear Lake, and an M.S. in Information Design & Technology from SUNY IT (State University of New York Institute of Technology).