7. Target Audience Identification & Analysis


Topics (Week 7)

  • Audience Identification Process
  • Step 1: Brainstorm
  • Step 2: Refine
  • Step 3: Prioritize
  • Step 4: Research
  • Factors Describing Audiences
    • Demographics
    • Traits
    • States
  • Audience Locations
    • Geographic
    • Online
  • Online Communities
  • Audience Profiles
    • Demographic Profiles
    • Psychographic Profiles
    • Geographic Profiles
    • Behavior Profiles
  • Developing & Using Personas

  • Reading/Viewing


    Activities

    Brainstorm Potential Audience Groups

    Brainstorm all of the potential audience groups (e.g. high school students, transfer students, etc.) that might be targeted for the class projects.

    This brainstorming activity should identify as many potential audience groups as possible. At this stage of the process, do not exclude groups.

    This activity should take about 10 to 15 minutes.


    Assignments

    Individual Assignment

     

    Team Assignment