1. Introduction – Marketing & Communicating Through Social Media (BUAD 6303)
Topics (Week 1)
- Introduction to Course (BUAD 6303)
- Introduction to Social Media
- Definition of Social Media
- Traditional Mass Media vs. Social Media
- Overview of Social Media Technologies
- Online Media Landscape
- Impact of Social Media
- Social Media and Your Business Communication Strategy (Infographic)
- UWCCorp Scam Debunked: New USA Today Report Reveals Small-Business Impact of Social Media
- Social Media Reshaping Business Communication: Expert
Read, make some notes, and be prepared to discuss these in class.
Assignment 1: Document Social Media Use
Due Date: Check Google Calendar
Find and document interesting uses of three different forms of social media. In your discussion of each example include a response to these questions:
- Why does the example interest you?
- What is the objective of the social media experience you selected?
- How effective is the site/medium in meeting those objectives?
- What re the shortcomings of the site/medium?
Submission Requirements: Write 250-350 words. Submit assignment as hard copy.