Information design is a field of study and practice that focuses on presenting information so it is understood easily, efficiently, and effectively. User interface design, data visualization, and instructional design can all fall within the field of information design.
Information design can be used for broad audiences (such as signs in airports) or specific audiences (such as personalized telephone bills). The resulting work often seeks to improve a user’s trust of a product (such as medicine packaging inserts, operational instructions for industrial machinery and information for emergencies).
The use of storytelling on a variety of platforms has emerged as another aspect of study within the information design field. Information design theories, processes, and techniques can be used within both fiction and non-fiction stories to make complex information more easily understood.
This example of a non-fiction web page shows how access to scanned images of actual documents can help explain a complex story.